Social Media Marketing Services
We offer game-changing social media solutions that will help you boost brand awareness, improve engagement and build solid customer relationships. Our social media marketing services are designed to work with the algorithms, not around them. This means you get to exact exponential robust growth, through algorithm-friendly ways.
Winning Social Media Marketing Services For a Winning Brand
At AppDevGuru, we are trained to apply science and logic-backed techniques to improve engagement on social media, while also enabling steady growth. We have certified experts in our team who have mastered the art of leveraging platforms in all the right ways to achieve desired results.
The ever-changing algorithms are always annoying and challenging for companies looking to grow a solid customer base. Over at our team, we have whiz geeks who are always on top of these changes, paving the perfect ways to work in line with them. We devise winning social media marketing strategies based on science and logic and channel your brand in the right direction to amass growth.
Get Started with your free estimate
Why Social Media Marketing is An Important Investment For Your Business
There’s no denying that social media, since its advent a few years ago, completely revolutionized our world in more ways than one. And this impact was more profound and eye-opening for businesses particularly. Marketers realized that one-way communication wasn’t the way to go if brands sought to build solid relationships with customers. People are now more active, intuitive, and conscious now than ever, and social media platforms are a portal for them to connect with their favorite brands.
We are here to pack those connections with a punch. We do everything we can to feed value through connections so that customers will always prefer you.
Here is what effective social media marketing can do for your business.
- Humanizes Your Brand
In this day and age, it is important for your brand to appear and feel human to people. No one wants to engage with a bot or connect with a page that doesn’t communicate. Thoughtful social media marketing helps share value through posts and videos while maintaining a human touch, which not only resonates with customers but also helps build trust.
- Builds Relationships
Social media offers platforms through which people get to communicate with brands directly, which was unheard of in the past. With discerning customers getting more conscious about their brand and consumption choices, it is crucial for you to utilize this communication channel to reach out and connect with people, to let them of your genuine offerings, lest your competitor beats you to it.
- Cost-Effective Marketing
Of all digital marketing techniques, social media marketing is one of the more cost-effective ways to improve brand awareness and build relationships. Platforms like Facebook, Instagram, and LinkedIn offer multiple tools to engage and connect with customers, including paid ads that provide fairly quick results. They also offer effective audience segregation tools, which further help streamline your efforts and derive benefits.
- More Effective Targeting
Social media marketing follows a more targeted approach when it comes to reaching out to customers. Thanks to intelligent algorithms and manual targeting strategies, social media allows you to concentrate your efforts toward niche customer groups quite seamlessly, which eliminates wasted resources. Every step you take with social media ensures a better opportunity to reach a customer who needs what you sell.
- Establishes Trust And Credibility
Social media presents a more personal space for brands and potential customers to connect with each other. The more genuine, empathetic, and humane you establish your brand to be, the better the trust and credibility you will attain, and the better your chances for long-term growth. This is because customers resonate with brands that understand them from a human level.
The Numbers That Show The Power of Social Media
We all know that social media holds a massive influence in the world. The whole idea of social media marketing is to leverage this influence and turn it to your advantage while following ethical best practices.
In addition to the above-mentioned benefits, statistics show just how large a window of opportunity social media provides for your business.
Here are the numbers that matter.
- The average social media user spends around 145 minutes a day browsing. For marketers, this highlights the possible potential and reach of an effective social media strategy.
- More than 80% of Instagram users research products and services
- Facebook is the most popular and most used social media platform with 2.9 million monthly active users. YouTube is a close second with 2.5 million monthly active users.
- Over 70% of people who has a positive interaction with a brand on social media are most likely to recommend the business to others. If you read between the lines, this also subconsciously amplifies trust and credibility.
- 76% of users have purchased a product or service they saw on social media. With this high probability, the only thing standing in the way of a great customer-brand relationship is a valuable offering and an effective strategy.
· More than 76% of businesses already use social media to reach out to customers. It only makes sense for you to do the same.
How to Market on Social Media; Best Practices
Being the age of social media, most people have at least 4 to 5 social media accounts. But not many of them know how to put them to the best use. The same goes for brands as well. Furthermore, as the algorithms get updated regularly, there is a need to keep up with the new and advanced features and rules, while also sharing valuable content and implementing audience segregation at the same time. It is indeed a skilled ordeal.
Here are a few social media best practices to set your brand up for success.
- Choose your best platforms – Every platform has specific and unique features, along with a primary niche user base. For the same reason, every platform serves a different purpose and fulfills a different objective. One of the first things to do when starting your social media marketing journey is to research and find the best platforms for your business, based on your target market’s usage preferences and your business goals.
- Research extensively – To create a proper marketing plan, you need to do some heavy lifting first. Social media is a very dynamic space where there is a certain amount of unpredictability. What once surged engagement may not work as well a second time. This is why you need to be up to speed with what your network is talking about. Research heavily on what’s working for your competitors, what their lead generation tactics are, what followers need, what they expect from brands, what they prefer interacting with you over, etc. Professional social listening services can help you with this.
- Set your goals – Once you are done researching, you are in a great position to set some short-term and long-term goals for your brand on social media. You can start off with a few basic goals, and further refine your objectives as you get into the rhythm of things. An expert social media marketing service provider will be able to generate an extensive well-researched plan, along with actionable goals.
- Plan your content consistently – Stay on top of what your audience needs and is interested in at all times and plan your content accordingly. This should be a consistent and ongoing practice that should inevitably be followed, even after your brand achieves goals and objectives, such as a significant follower base.
- Optimize and refine – One of the best ways to ensure organic reach for your social media accounts is to optimize it and ensure that all the engagement factors are ideally set. For example, your bio, your content buckets, your hashtags, and the like, should be refined to suit your audience’s needs and must reflect what your brand offers. This is where a prompt social media marketing agency can help you with their professional skills and experience.
Why We Are Your Most Reliable Social Media Marketing Company
We are a team of social media geeks who have spent hours on all platforms, analyzing every aspect of each one. We know how the algorithm works, and we know how to plan your content in a way that the algorithm boosts it organically. But don’t take our word for it. Feel free to browse our client diaries to see what our clients feel about us.
Here are some more reasons why we are your most reliable social media marketing agency.
- Most Value For Money: At AppDevGuru, we believe in offering the most value through our services, as we love growing our successful portfolio of clients. Our team will set you up with the best tools, techniques, and strategies through which you can maximize your results, for a realistic cost estimate, and draw a budget for perhaps paid ads as well.
- 100% Transparency: We follow a transparent project implementation process where you will have an active role to play at every milestone. We run all project updates by you and move on to the next milestone only once we get the green light from you. We also share regular progress reports and conduct timely meetings to eliminate communication gaps.
- Well-Rounded Services: We are one of the few social media marketing companies offering a wide range of services related to social media. We believe in taking a holistic approach toward achieving goals through social platforms, which is why we handle multiple aspects, with complementary services to reap the best results, such as copywriting and social listening.
- Dedicated Teams: We have dedicated teams with subject matter experts for every aspect of social media marketing. We assign different elements of your project to the respective experts and collate efforts to form a comprehensive team with a dedicated project manager as well. This ensures exceptional results with a clear channel of communication for you.
Our Comprehensive Social Media Marketing Services
At AppDevGuru, we believe in handling the realm of social media marketing holistically. It is a highly flexible avenue that opens up a lot of opportunities for growth. Owing to the dynamic nature of social media platforms, no solution is bound to work effectively for extensive periods, or for multiple brands in the same way. The right way is to customize strategies and fine-tune them to unique business requirements and objectives so that it works effectively for your brand.
We offer a wide range of social media marketing services, from which you can choose a custom package that suits your needs and budget.
- Custom Social Media Marketing Strategies
Thoughtfully developed strategies spanning your entire social media presence, based on an in-depth examination and study of your brand and target audience. Our team dives deep into your goals with social media, analyzes your market, and comes up with uniquely tailored plans that include full-blown content calendars, content buckets to use, posting schedules, hashtag strategies, keywords, and more.
- Social Media Management
Social media, being dynamic as it is, needs consistency and quality above anything else. We help you achieve these by creating optimized, suitable and click-worthy content, sharing them at appropriate times, and engaging with your network. We do everything for you right from developing a content plan to posting, to conducting engagement-inducing activities and building your follower base with high-quality leads.
- Paid Advertising
Paid advertising on social media is one of the most proven effective strategies to boost brand awareness and engagement. We craft unique, click-worthy ads, micro-target your audience and deliver maximum value for your ad spends. We plan strategic ad campaigns based on your goals and business model from scratch, execute them, manage them effectively, and monitor them as well.
- Social Media Audit
Sometimes the highest-quality social media posts don’t show the expected results. There is more to social media marketing than mere sharing of content. Our team carefully examines your entire social media presence to determine the factors that could possibly be hurting your social media engagement rates. We also develop an optimized social media strategy for you to move your brand forward.
- Brand Management
The content you post on social media must stand out. Most brands make the mistake of posting generic content. Even though it adds value, there is a high chance it would get lost in the crowd. This is why it is important to brand your content. Our team helps refine your content to reflect your brand persona in the most impactful way.
- Social Listening
Social listening is one of the most effective ways to scan the market and identify gaps or discover profitable networks. Our team uses advanced social listening tools to keep up with the trending conversations, enhance brand impact, uncover gaps in the market, and effectively identify pitching opportunities. Put together with a strategic content plan, you are bound to reap the best results.
iOS developers in-house
0
+
iOS projects developed
0
+
Industries brought on Android
0
+
Answers to Your FAQs
1. What types of social media platforms should my brand be using?
To decide on your primary social media platforms, there are a few things to consider. Firstly, the usage preferences of your target audience play a major role. What platforms do they spend the most time on? What platforms do they interact with brands on? These are some questions you can start with.
Secondly, you need a platform that fits your brand image and voice. For example, if you sell a product-based service with complex benefits, you need a platform like LinkedIn for a more professional image.
Similarly, there are more factors that might lead you to the right platforms. For expert advice and a detailed custom strategy, you can contact our team. Let’s discuss your project.
2. How can I start the process of social media marketing?
To start your social media marketing journey, you need to get some basic things straight. Here is a checklist for you to act as a guide.
- Decide your main platforms based on the behavioral attributes of your target audience and your brand image
- Set a few short-term and long-term goals for social media
- Create a content plan for a considerably short period
- Create thoughtful and useful content that adds value to readers’ lives
- Monitor engagement rates, traffic, follower count, reach, and other metrics constantly with each piece of content you post
- Refine your content plans using the insights from previous posts and continue your journey forward
3. What types of services do you provide in social media marketing?
We provide a range of services in social media marketing to take a holistic approach to the matter. We like to help you at any stage in your journey, whether you need to start from scratch or whether you only need help with certain aspects.
Here are the types of social media marketing services we offer.
- Development of custom strategies and content plans
- Social media management
- Paid advertising
- Social listening
- Content creation
- Brand management
- Social media audit
- Strategic consultation
4. What is the difference between a boosted post and an ad post?
Boosting a post on Facebook or Instagram simply means displaying the post to a wider audience set based on your segregation preferences, for a cost. You can set your ad budget and customize the boosted ad according to your likes.
A full-blown ad post on Facebook allows a lot more customization than a boosted post. You can create a separate post to be run as an ad with a range of filters and audience segregation preferences for a paid ad post.
Both forms of advertising are quite effective and useful for brands in many ways. To decide which one to choose for your business, consult with an expert from our team today.
5. Why do I need the help of a social media marketing company?
For starters, a professional social media marketing agency brings years of experience and technical expertise to the table. You will get to employ the best techniques and strategies in the business of social media for your brand, as opposed to guesswork and trend-following.
Secondly, the realm of social media marketing requires the utmost consistency and dedication above anything else. This means it is a full-time job that requires regular, and relevant content creation, along with prompt response and engagement. With the looming focus of running your business over your head, it would be difficult to carry out the task of social media marketing with as much attention. This is where a social media agency can help you. We assign dedicated teams to handle the accounts of our clients with carefully curated content.
Last but not least, companies make use of social listening tools to gain a competitive edge in their market. This will help you stay ahead in the game and generate a higher ROI in the long run.
6. What type of results will I be able to see from using your social media marketing services?
Our social media marketing services are customized to your needs and are hence designed to fulfill multiple objectives. Typically, a combination of our services such as social media management, strategizing, content creation, and social listening can yield results like an increase in your follower count, improvement in your engagement rates, an increase in personal inquiries, and more click-throughs to your website or any type of purchase portal.
7. How soon can I expect to see results?
Organic methods of social media marketing can take longer, while paid ads can generate quicker results. Consistent and accurately planned content sharing through social media can organically improve reach over a period of time. Our clients have typically been able to see results within a month or two. It should however be noted that it can take longer to achieve your social media goals and objectives.
8. How will you create content that suits my brand?
We are very particular about customizing our solutions to our client’s needs. To do this, as a first step, we dive deep into a brand study. Our team analyzes your brand and studies your brand guide, your target audience, and the level of competition. We also conduct a competitor analysis to see what customers typically enjoy viewing on social media. We will be seeking corresponding guides and other materials to do this. Once we are through with the deep study, we create an appropriate content plan and run it by you to make sure it fits your brand image. If you feel the need to improve on that you can communicate the same with our project manager. A finalized content plan helps us create the kind of content that not only suits your brand but also improves engagement.
9. What are some basic things you do as part of your social media management services?
Our social media management services involve everything you need to run your accounts in a growth-oriented hassle-free manner. We create content calendars for regular and consistent posting, we create the content according to the plan, along with appropriate CTAs and keywords, we post the content on various platforms according to the peak times as researched and we monitor insights. We also respond to comments and message inquiries, engage with credible similar niche brands and scan the network to identify market gaps as well.
10. What are your charges for social media marketing services?
We provide highly customized social media marketing services. Each project we undertake has a different set of requirements, hence the cost of each project is also different. It depends on many factors such as the scope of the project, the resources required, the number and types of services you need, and more. Feel free to give our team a call today to discuss your requirements and we will give you a free estimate. Rest assured, you will find a suitable solution that fits your needs and budget with us.
