App Store Optimization Services

Get expert App Store Optimization (ASO) services to increase the downloads and exposure of your mobile app. In order to maximize the presence of your mobile app and make sure it reaches the intended audience, we are the Best ASO Company in the USA and home to ASO Experts knowledgeable about the nuances of app algorithms.

What Is App Store Optimization (ASO)?

App store optimization (ASO) can benefit mobile apps and websites. The purpose of this process is to increase the visibility of apps in major app stores, such as Apple’s App Store, Google Play, and Windows Phone Store. You can determine how much traffic and downloads your app will receive by its ranking in the app store’s search results. 63% of app discovery occurs through app store searches, so getting your app to the top is essential. Get more installs by taking advantage of this discovery channel with our app store optimization services.
“More visibility + more organic traffic = more new installations”
Mobile applications take time to become sensations. Making an app successful requires a lot of effort. Keeping up with the competition in app stores filled with millions of apps is the key to success. You will be able to discover your app more easily with ASO. People are more likely to discover your app if they search for one like yours. Revenue increases with more downloads and installs. Doesn’t it seem simple? That’s not how it works. The ASO process works as follows.

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How Does App Store Optimization Work?

Search engine optimization (SEO) and app store optimization can be compared. Users of app stores use search terms to locate specific apps and games, and app stores can also suggest other apps based on user preferences and popularity. Keyword optimization, search and sponsored adverts (which also effect organic search results), category rankings, and top charts or apps featured in Google Play or the App Store are examples of common ASO strategies.
You must first comprehend how consumers find and search for apps if you want to increase your organic growth. Making your software simple to find by the right users is the first step to increasing downloads.

How Do Users Find And Download Mobile Apps?

In app shops like the Apple App Store and Google Play Store, people look for specific programmes. 70% of smartphone users use search to discover new apps. In addition, 65% of all downloads happen right after a search. The most popular way to find new apps is through app store searches.
Furthermore, the quantity of downloads for an app directly ties to its search ranking position. The more visible your app is, the higher it will appear in the search results. Since users typically don’t look through all of the search results, higher-ranking apps also get more downloads. Typically, they focus on the top 10 or so. Because of this, getting a top rank is essential for an app to succeed. You lose out on the most efficient marketing channel for mobile games and applications if you don’t optimise your app store presence.
Learning about ASO and putting time into it is your secret weapon for increasing app downloads. Long-term outcomes are produced sustainably. Looking for additional benefits of ASO? You can learn more if you keep reading!

Receive Top-Rated Services For App Store Optimization

Targeted marketing and app store optimization are essential to generating billions of downloads for your software. We provide fully operational, advent-required solutions through our effective ASO services.

This technique will increase your app’s visibility in search results by boosting its ranking. The right strategies are put into practice by ASO consultants for businesses in order to increase traffic to their app’s pages.

We can improve your app’s ranking in the Google Play and Apple App Stores using our app store optimization services. Our optimization techniques help your app appear at the top of search results. Ultimately, this increases organic downloads while reducing acquisition costs.

App store optimization services for Android apps are designed to offer fluid user experiences and consistent in-app performance. ASO helps Android apps appear more prominently in app store search results, which encourages users to download them more quickly

By using the right keywords, you can boost the ranking of your app in the Apple App Store. As part of our ASO strategy and tools, our dedicated team is working to make your app discoverable in the app store.

Test ASO to increase your mobile app’s conversion rate. Focus groups and A/B testing ensure your target audience sees your app, resulting in faster downloads and installations. Our ASO experts turn your app’s actionable insights into conversions.

Would you like to increase your downloads and keyword ranking? Google Ads and Apple Search Ads ASA can effectively reach your target audience. Those specializing in ASO campaign management and optimization produce high volume and ROI with their ad campaigns.

Our reputation management service includes monitoring your app’s ratings and reviews in the app store and establishing high recognition for your app in the search results. Reputation management experts develop effective strategies to increase your app’s ratings and reviews.

Do you avoid releasing your app to low retention rates? You can opt for our app launch service, where our experts conduct a soft launch for an app ahead of its official launch to determine its performance. We optimize the app page before it is released with our soft launch service to ensure the best user experience.

Why Is App Store Optimization Important For App Growth?

By the conclusion of Q1 in 2022, there will be 3.3 million apps available in the Google Play Store, according to Statista. Over 2.1 million apps were reportedly accessible in the Apple App Store within the same time period, according to the same source. The two biggest app stores have more than 5.4 million apps listed, making it extremely difficult to achieve and maintain top app rankings.

One of the most crucial KPIs for app marketers and publishers is increasing app downloads and user base size. There are primarily two methods for obtaining those downloads:

Through the use of paid app campaigns with a set cost-per-install (CPI)
By implementing ASO best practises and optimising your app for organic traffic

Both strategies are crucial for app growth, and savvy app marketers combine them for optimum effect. Paid advertising, however, requires commitment and might be difficult to pull off when you first begin developing your app. Although it is not free, app store optimisation is a crucial skill you must acquire to guarantee the long-term success of your app.

Although there are several ASO objectives, the main one is to boost downloads and the number of devoted users. Let’s quickly review the advantages of ASO before diving into the specifics.

Get App Store Optimization For Games

ASO drives mobile game growth! You can install millions of mobile-based games from Google Play or Apple Store in just a few clicks.
Do you want your game to appear at the top of keyword searches? Or an increase in organic downloads? App Store Optimization enhances the visibility of a mobile game in app stores (Google Play and Apple App Store). Our data-driven App Store SEO strategy will help you optimize your Android & iPhone games like a PRO.

App Store Optimization Services Features

There are differences between apps. Different apps require different marketing strategies. Different app stores also have different terms and conditions. Appdevguru is the top-rated app store optimization company in the USA with the most experience working inside the app stores. We follow the following aspects of app optimization and promotion:

Title – First impressions matter. Our keyword-specific titles ensure your app instantly captures the attention of users.

Description – Your app has 252 characters to convince users to download it. The best way to use it is to write an app description for your app and potential users.

Keywords – We analyze keywords in-depth to find the best search terms users type while looking for apps like yours. We also write the best subtitle so that more descriptive keywords are used, and the app’s chances of visibility are increased.

App Logo and Screenshots – Shady-looking apps won’t entice people. Our team works closely with you during the design and development phase to ensure your app has high-definition logos and images.

Reviews and Ratings – App Store rankings and user decisions are affected by reviews and ratings. Therefore, it is important to ask your existing users for their best reviews.

App Store Optimization Mechanics And Our Role

App Icon – App store listings begin with the icon of the app. A simple icon should convey what an app is all about. Small devices may have difficulty distinguishing complex icon designs.

On-site Optimization – We deploy effective strategies to increase organic traffic through on-site optimization. Our content strategy includes search engine optimization. To make your app more accessible to the general public, we tweak its title, description, and keywords data until it meets your needs.

Maximum localization – You can rely on us to help localize your application. The ability to translate an app into different languages can greatly increase downloads and expose it to a wider audience.

Keyword tracking & Optimization – Search engine rankings are improved by using relevant keywords in App titles. A high level of ranking monitoring is maintained by constantly tracking the keywords and incorporating natural keywords. Various app analytics tools may be used as needed. Strengths and weaknesses are discovered, and weaknesses are rectified.

Number of downloads – A mobile app’s performance is greatly affected by the number of downloads it receives. Reviews and popularity are considered by most users when downloading an app. App ratings and reviews, effective social media presence, and increasing app downloads are some things we help with.

App description – Our content is transparent, uncluttered, and easy to understand while describing the app’s functionality, along with screenshots and videos to demonstrate the app’s highlights and video submissions to YouTube and other popular video-sharing sites.

Marketing – Press release and CPI campaigns [limited-time free apps]. We’re here to help you navigate the complexities of social media. We offer pre-launch, post-launch, and maintenance marketing services.

User engagement – Clients can use push notifications, email marketing, and in-app messaging to engage users and retain them as long as possible. Our help can help you monetize your product more quickly.

How We Optimize Apps For The App Store

Search Term and Potential Keyword Analysis – Our app store optimization agency will help you understand what terms and keywords prospective users use to find apps like yours. Is a list of your keywords available? Our ASO specialists can assist you in maximizing them.

Keyword analysis of competitors – How do your rivals raise their standings? To raise your App Store or Google Play ranking, determine which keywords are in great demand and concentrate on them.

Major Targeted Keywords – The keywords we target for an increase in install traffic will be determined once we have created a comprehensive list of your unique keywords and those of your competitors.

Targeting – Titles, Descriptions, and Visual Word Recognition – Your App Store and Google Play rankings can be greatly impacted by the keywords you use in your title and description. Mobile app visuals can even affect acquisition rates and installs. Choosing the right words and characters will make your listing stand out.

App Icon Suggestion and Creation – You can identify your mobile app by its icon. Many users will recognize your app just by looking at the icon without even reading the name or description. Our designers will work with you to create an icon to make you stand out in the App Store.

Screenshot Suggestion and Creation – Screenshots have a great deal of value. Your users will almost always view the screenshots of your app before they download it. Choose the best screenshots for your App Store and Google Play listings with our help.

Preview Video As per Apple Appstore /Google Play Guidelines – The app store optimization agency can create a small preview video for your app that users can view before downloading it. Video guidelines will be followed.

App Listing Localization – Are you targeting a global audience? Our app listing localization services can help you reach your target audience. Translations are a big part of app listing localization, but you need to consider other factors, such as local references, regional needs, metadata, and keyword localization. Our help can help you compete with local mobile app development companies.

Ongoing ASO Services – Keep your listings from being outranked by your competitors. Organic installs can be continuously improved through A/B testing, ongoing analysis, and detailed ranking metrics.

App Listing Translation – Would you like to expand your mobile app listing beyond English in the App Store and Google Play Store? Multilingual translation services are available to you. Multiple languages can be translated into the App Store listings, including French, Japanese, German, Mandarin, Indian languages, Russian, and more. Your mobile app acquisition rate will rise as people understand your app listing in their language.

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Answers to Your FAQs

1. What effect does optimizing keywords have on a site's overall app store optimization?

Keyword optimization is essential, but it is not sufficient on its own, according to all ASO specialists. You shouldn't undervalue the value of graphic optimization and pay attention to user reviews and ratings if you want to increase app installs. Finding the correct keywords is as vital to having a high calibre app page. One the one hand, you need to make sure that your app appears in the search results, and on the other, you need to persuade users that your game or app is just what they need to download to their smartphone.

2. Should one choose keywords with low search volume but easy ranking or those with high search volume but hard ranking?

Relevance is the most important factor, regardless of the term. High volume but irrelevant keywords are not things you should be pursuing. You wouldn't want to target the word fitness, for instance, in the sports or fitness sectors. That word is the focus of everyone. Finding words that are more specialized yet probably have fewer searches is necessary. These will result in a higher conversion rate for you. And one of the primary factors that affects keyword ranking is conversion.

3. What role does keyword density play?

According to experts, Google Play used to pay attention to keyword density a few years ago. People simply needed to include as many keywords in the app description as they could to succeed in search results ASO. It is no longer effective. You must currently use Google Natural Language when writing the description if you want your app to have a better chance of getting suggested to Google Play consumers. However, keep keyword density between 2% and 3%. Of course, you can and should include all of your strategic keywords in the description. Keyword stuffing is unquestionably prohibited when it exceeds 3% and will result in penalties.

4. Other than the title, subtitle, and keywords fields, are there any other ways to index keywords for iOS?

Utilizing extra places is one option. For instance, apps can be indexed globally for the English UK locale because it is a universal locale. If you want your app to rank for specific terms in a particular market, like France, you can add French keywords to the English UK locale. The only method to cover additional search phrases in the App Store when targeting several markets is to employ search advertisements.

5. What can be done to gain keyword ranks for an app that has received no downloads?

You may and should use ASO when you release a brand-new game or app. However, experts acknowledge that it may take an eternity to rank organically if you have no downloads. One of the most crucial ranking elements in both Google Play and the App Store is conversion, as was already mentioned. Therefore, the algorithms used by stores won't give your app the weight it needs to rank for a certain term if it has no downloads. Collaborating with influencers and micro-influencers who are targeting the audience you want to draw to your app or game is one user acquisition strategy that can enhance downloads initially. Then you can proceed organically from there.

6. How is ASA related to ASO?

In the App Store, in particular, ASO and ASA collaborate closely. If you are doing a good job on ASO, your TTR and CR scores will be excellent. As a result, Apple will place you higher in search advertisements, lowering the cost of the same impressions for you. When you receive downloads from advertisements, you will observe an increase in organic downloads, and vice versa. The App Store algorithm will recognize that your app is somehow relevant for a given term if it is driving app downloads for you. As a result, Apple will give your app a higher ranking in the search results.

7. Are burst campaigns a wise choice when launching an app?

You can boost your app rating by using burst campaigns to get the initial traffic. But according to specialists, everything depends on your budget as well as long-term outcomes. For instance, some game apps launch extensive marketing campaigns and briefly reach the top of the charts. Then nothing else occurs, and their rankings simply decline. You must thus be careful not to focus solely on that one campaign and instead take steps to continue bringing in new visitors on a regular basis.

8. Why is it crucial to use custom store listings for ASO and how can you achieve it?

Custom store listings are unquestionably crucial. You can get an instant data version of your program for Google Play in a certain language. Without customized store listings, for instance, all of Latin America might use the same icon, screenshot, and text. However, the nations in the area are incredibly diverse. So, you must use customized store listings if you aim to reach large consumers that speak the same language. Experts claim that it will assist you in increasing downloads by at least 30%.

9. What key indicator best demonstrates whether your ASO strategy is working?

You will notice a rise in impressions, more downloads, and higher revenue if your app store optimization is done properly. The main reason you want to optimize your app for the app store is to increase sales. Simply look at a small group of highly relevant, high search volume terms for your app if you want to conduct a speedy sanity check. Make sure you are listed among the top results for that group of keywords.

10. Before performing another ASO update, how long should one wait?

For the Google Play Store and the App Store, it is very different. The App Store is quite responsive; you get a one-week boost and then watch your placement. Whereas with Google Play, experts advise delaying judgements for six to eight weeks. The Google Play algorithm is significantly more gradual and pulls up more elements. Once you find a nice collection of keywords that are effective, keep testing them every 3–4 weeks for the App Store and every 6–8 weeks for Google Play if you are just getting started with ASO. When you have a set of keywords, don't keep changing them arbitrarily every month or two.

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