Pay Per Click PPC Services

We deliver high-achieving customized PPC services to boost brand reach and drive conversions. We tailor our PPC packages to your unique business requirements to extract maximum value for your money and accelerate growth for your business. Rest assured; our specialists will craft the perfect advertising solution that speaks volumes for your brand.

Effectively Crafted PPC Services to Streamline Growth

At the peak of the digital age, companies all over the world, across all industries, are utilizing all advertising avenues to get ahead in the competition. Brands are growing with a solid and unwavering focus on driving conversions through all possible digital paths. By all means, you need a sure-fire means to support your holistic growth plan, one that sets your acceleration curve skybound.
That is where our high-performing pay-per-click services can help you.
We provide thoughtfully developed PPC strategies with actionable plans that will boost your digital visibility and generate high-quality leads, with as much as a 50% better chance of converting into a paying customer.

Get Started with your free estimate

Why Pay-Per-Click Advertising Is a Great Investment For Your Business

Digital tools and marketing techniques are all-pervasive. Brands are increasingly becoming tech-savvy and embracing the new and ever-evolving ways that technology gives them to reach out to customers and make an impact. At the same time, discerning customers are becoming more conscious of what they consume online, and what they spend money on.
While tech opens a world of opportunities for companies like yours to grow, it also presents challenges like increased competition, dynamic and unpredictable customer demands, stringent industry regulations, elusive prospects, and many more.
To tackle these issues and hold your ground in the face of stiff competition, you need professionally developed PPC advertising services.
Here’s how they will help you grow.

Pay-per-click advertising is a highly potent mode of marketing, as it allows you to target a finely segregated group of customers. It maximizes efficiency and provides the most value for money by channeling resources to the most probable prospects and driving them to conversion. Professional PPC service providers can further help you reap the best bang for your buck.

Compared to organic forms of marketing, pay-per-click gives you quicker results and in turn accelerates decision-making. It works almost instantly, with minimal onboarding time, and lets you gauge the performance of ad campaigns through insightful metrics. This further helps you make improvements to optimize results, achieve goals, and get your pipeline moving, thereby catalyzing your growth curve.

One of the most important benefits of PPC advertising is a solid improvement in visibility for your brand. If done right, it positions your brand exactly where customers are looking for you. In other words, it helps your brand connect with customers who need a solution that resonates with what you have to offer. It lets your brand be known.

PPC is highly effective for one-time campaigns and special promotions. They work to improve reach and boost sales when you have new product launches, festival discounts, bundle deals, etc. This is why pay-per-click is a versatile and feasible advertising option for all businesses, including start-ups that may not have the budget for extensive long-term organic marketing campaigns.

PPC campaigns are highly customizable and flexible. You can set them to suit any preference, demographic, or budget you want. In terms of placement as well, you can have your ads run pretty much anywhere on the web including SERPs, web pages, email inboxes, social media platforms, and more. The more the customization capabilities, the more its effectiveness.

In addition to improving reach and visibility, PPC campaigns including completed ones, leave you with a gold mine of insights related to your target audience and their preferences. These insights can prove to be invaluable when crafting future marketing campaigns and can help optimize your efforts in many ways. You can also experiment with ads based on these insights.

We Optimize What Matters in PPC

Pay-per-click advertising is a marketing technique based primarily on keywords. Simply put, it charges the advertiser for each click a strategically placed ad receives from a prospective customer. That being the case, it is crucial for you to place the ad in a place where you are most likely to get relevant click-throughs. In other words, you need genuine customers clicking your ads.

Apart from that, there are several other factors to consider when creating a PPC ad campaign.

To start with, there are different types of ads such as display ads, search ads, social ads, email promotion ads, Amazon PPC ads, and many more. The best ones for your brand depend on the usage preferences of your target audience.

Each of these ads has to be optimized in terms of the following few basic metrics:

Maximum cost per ad click – This is the maximum limit that you set in your campaign for the cost per click.

Quality score – The quality score is a more complex measurement that is calculated by the search engine based on a few factors including the relevance and quality of the content and the technical quality of the landing page. For the same reason, setting a higher cost per click doesn’t ensure a higher position in the ad list.

Landing page – The landing page refers to the webpage that an ad click takes the user to. Contrary to the common notion, this is one of the most crucial factors affecting your quality score. It has to be technically optimized for search engines as well as conversions.

Keywords – You can set up ad campaigns for a few keywords, based on what your target audience is most likely to search for. Keywords can be a broad match, phrase match, exact match, or even negative. It is crucial to research and find the best options to create an ad on, so that you can generate the most relevant click-throughs.

Target – Setting the location and demographics to be covered by your ad decides who your ad will be shown to. You need to find an optimal range where the coverage is not too broad and not too specific either.

We at AppDevGuru, focus on deriving the best results, by performing extensive and exhaustive research on your market. We determine optimal values for each of these metrics, apply scientifically proven-effective formulas to achieve a higher quality score for your ad, and ensure that you get the highest quality leads through your pay-per-click advertising campaigns.

Don’t Sleep On Pay-Per-Click Advertising

PPC is undoubtedly one of the most effective and widely used forms of marketing, for improving brand reach and sales. The most interesting thing about this tool is that it can easily be adopted by all companies, including startups and small businesses, as it can be customized to suit all budgets. For the same reason, an increasing number of companies are upping their game with PPC advertising methods. And by all means, you should too.

Here are a few numbers to give you a global perspective:

Traffic coming through PPC ads is 50% more likely to convert than that coming from organic sources
More than 95% of marketers spend on paid advertising
The top three ad positions receive more than 45% of all ad clicks
Over 65% of small and mid-sized businesses already have PPC campaigns running
Over 80% of all companies utilizing PPC, focus on Google ads as a primary type of campaign
50% of PPC ad clicks are generated on a mobile device

With these figures, it is clear that the PPC market is proliferating with each passing year. It only makes sense for you to invest in this potent tool to increase conversions as well.

Why Our PPC Services Are The Most Reliable

We are one of the few pay-per-click advertising companies that offer an extensive range of services related to PPC. Being a digital marketing specialist, we also provide complementary augmentation services in addition to our core PPC services, such as content creation and landing page optimization. This means you can get started with us no matter what your business type is, or what your state of affairs is. We can help you hit the ground running from scratch or audit your current PPC campaigns.
Here are a few more reasons why you should choose us for your pay-per-click needs.

Holistic Approach: We undertake all our projects with a holistic approach, to solve challenges and find robust and wholesome solutions that generate far-reaching results. For PPC, we dive deeper than what meets the eye and optimize variables at the grassroots level to achieve the best results.
100% Client Satisfaction: With more than ten years of experience in digital marketing and PPC, we have been able to work on several successful projects, each one making our team one more challenge strong. We have a 100% client satisfaction rate and our client diaries tell multiple success stories.
Detailed Reports: As a veteran PPC service company, one of our most important values is trust. And to maintain that, we provide comprehensive and detailed progress reports on your project after every milestone. In addition, you will be able to access real-time updates through a custom dashboard.
Transparent Processes: We have entirely transparent processes and workflows in place for our projects. We divide our project into milestones and conduct regular meetings to bring you up to speed on all developments, and to eliminate communication gaps. We also provide timely reports for your examination.

Our Comprehensive PPC Services

We provide a full circle of pay-per-click services to augment your overall advertising efforts. Each of our services is handled by subject matter experts with years of relevant experience so that we get to apply the best techniques and tools for your projects. We also cover all forms of PPC, such as search engines, social media, Amazon, email, and more. A holistic approach helps us gain better control over the results, which in turn allows a more solid growth curve.

We conduct an in-depth study and analysis of your brand and target market to determine the key factors to consider for an effective advertising campaign and devise highly tailored PPC strategies to suit your business model. We consider multiple aspects of your business to arrive at the best PPC plan so that we can maximize value for your money and achieve objectives through solid science-based practices.

Crafting the perfect PPC campaign is only half the job. For the campaign to perform well and deliver results, it needs to be managed systematically. We undertake efficient and systematic PPC management services to drive traffic and boost reach for your website. We assign experts to handle every aspect of your project including keyword research, campaign optimization, and monitoring, so that you have a seamless PPC experience.

Keywords are the most crucial elements of a PPC campaign, detrimental to its effectiveness and relevance. To extract the most benefit out of PPC, you need a set of perfectly optimized keywords, including phrases, exact match keywords, broad match keywords, and variables. Our team does all the heavy lifting for you by researching extensively and determining the best group of keywords for your PPC campaigns.

Remarketing campaigns are powerful techniques that re-target prospective customers who have already expressed interest in your products. Done right, these campaigns act as powerhouses of high-quality lead generation and conversion. Our team employs its decade-long expertise in crafting effective remarketing campaigns, based on previous relevant insights to tap into this potent market of customers, and drives them to the next phase of the sales funnel.

The performance and make of your landing pages are crucial to your search engine quality score. In turn, they affect your ad ranking. This is why, as part of our comprehensive PPC advertising services, we also conduct thoughtful and effective landing page optimization. Our team takes care of multiple elements of your landing pages including the content, navigation, keyword, CTAs, page load times, and more.

Sometimes your best efforts in PPC fail to derive optimal results. To boost your effectiveness and maximize conversions, our team conducts a detailed examination of your pay-per-click advertising variables to determine possible inconsistencies. We further devise a reconstructed PPC strategy overcoming the initial drawbacks to ensure better performance and attainment of goals. Our team goes through all crucial elements and helps you maximize your ROI.

iOS developers in-house

0 +

iOS projects developed

0 +

Industries brought on Android

0 +

Answers to Your FAQs

1. What is PPC?

PPC is an acronym that stands for pay-per-click. It is an internet advertising technique where an ad you create can be displayed anywhere on the internet, and as the name suggests, you will be charged each time someone clicks on your ad. It is a highly effective paid marketing technique that quickly disseminates your brand name and improves reach.

2. Why should I invest in PPC services?

For starters, PPC is an increasingly popular advertising technique used by a majority of companies worldwide, including startups and medium-sized businesses. Statistics suggest that the average spend rate on PPC campaigns is likely to multiply over the years. This means a major share of companies will already have a competitive edge over you in the next few months. To stay relevant and in the game, it is inevitable that you invest in professional PPC services. In addition to that, PPC gives you the following additional benefits: - It has little onboarding costs, which makes it easy to adopt and use by all companies irrespective of the kind of advertising experience they have - It is highly customizable and flexible, allowing you to create a campaign that suits your needs and budget - It delivers quicker results as compared to organic marketing methods - It provides a gold mine of insights, which can be used for future marketing campaigns - It lets you track performance easily so that you can make improvements as you go - It can be set up for one-time campaigns as well, which eliminates the fear of long-term commitment and allows you to test the waters before taking the plunge

3. Where can PPC ads be placed?

PPC ads can be placed pretty much anywhere on the internet. Some of the most popular places include Search Engine Results Pages (SERPs), social media channels, emails, Amazon, and other third-party web pages. There are different types of PPC ads based on their placement or preferred running location such as Google ads, email ads, Amazon PPC ads, Instagram ads, etc.

4. When is a good time for me to use PPC services?

As PPC is a highly customizable and flexible form of advertising, it can be used at any stage in business. However, it would be particularly useful for small businesses or startups at their commencement stages, as it helps spread the word and get the brand name known to a wider more relevant audience. Apart from that, PPC campaigns can be included as a part of comprehensive digital marketing campaigns and can be run according to analytical data, extracted from market studies. Additionally, insights can reveal peak performing times for PPC campaigns, which can be used to tweak and optimize future campaigns.

5. Is it a good idea to bid on my own brand name?

That would depend on what name you have for your brand. If you have a unique or less common name, it would easily appear on SERPs as compared to other common competitive search terms. This means there is no need to pay for it to appear at favorable spots, as it would do so organically. On the other hand, if your brand name is or includes one of the commonly used search terms, it would be a good idea to bid on it, as a direct link would most likely lead to a click-through. Our team can guide you through complex bidding processes and decision-making, to ensure that you extract the best results.

6. Do you guarantee favorable results?

Yes, we guarantee the best results. We have a team of PPC subject matter experts with years of relevant experience, here to help you plan and execute your custom PPC campaign. We will work to optimize all important variables so that they deliver the best results.

7. What is a quality score?

The quality score is a Google metric that measures the relevance and usefulness of your ad to a user that enters search terms matching your keyword selection. It is calculated by Google based on the relevance of the keywords you have used, and the quality of your landing page. This is why it is important to optimize your landing page as well. The higher the quality score, the better the chances of earning a higher ranking on SERPs. Our experts can help you improve your quality score through technical optimization techniques and ensure a high ad ranking for your keywords.

8. How long does it take to see results for pay-per-click advertising?

Pay-per-click advertising usually takes a shorter time to generate results as compared to organic marketing techniques. The onboarding and optimization process can take a few weeks to a month or two, depending on the time required to analyze and study business requirements. Once the campaign is launched, you can expect to see results in a few weeks. To start achieving ad goals, it can take longer.

9. What search engines should I optimize my ads for?

The search engines that you need to create ads for depend on the usage preferences of your target audience. This is why it is essential to clearly define and study your target audience before crafting PPC ad campaigns. Google is by far the most popular and widely used search engine. In fact, more than 90% of the internet’s searches happen on Google. Hence, it can definitely be included in your list. Other considerable search engines are Bing, Yahoo, and DuckDuckGo.

10. What are your charges for PPC services?

We provide fully customized PPC services to our clients. Our project costs vary with each client. The charges depend on multiple factors such as the scope of the project, the services required by the client complementary to PPC, the difficulty of keywords we are aiming for, the resources needed, etc. You can contact our team to discuss your project requirements and get a free project estimate.

Mobile app development

UI/UX

Web development

Digital Marketing

Technologies

Industries

Strategy and Planning

Text & Video Chatting App

Uber like App

Marketplace Development

Live Video Streaming

Metaverse